Learfield

Manager - Partnership Services, Corporate Sponsorship Sales - North Carolina State University

Req No.
2017-1909
Wolfpack Sports Properties
US-NC-Raleigh
Category
Sponsorship Sales
Type
Full-Time

Overview

The Manager – Partnership Services position will serve as the main liaison between clients, the university and the property sales team. This position will be actively involved in individual client development and overall property revenue generation strategy. This person will have a working knowledge of marketing, sports sponsorships and media, and a demonstrated ability to connect a client’s marketing/business goals with appropriate sponsorship opportunities and delivery within the proper context of a collegiate athletic environment.

 

The position will manage a Partnership Services team that consists of one (1) full-time coordinator and a minimum of two (2) student assistants. This person will provide direction to his/her team and will coordinate a game plan with each property seller to ensure all client contracts are properly activated. This position will attend key client & university meetings, and will help serve in the development and delivery of multi-faceted marketing plans for clients. This role will serve as the face of day-to-day activation and ideation with both partners and the university.

 

The Manager – Partnership Services position will serve as the first point of contact for all National Sales inquiries while working with General Manager to ensure all requests are met. Wolfpack Sports Properties is Learfield’s local, dedicated entity representing NC State Athletics. In complete collaboration with the university, this team is committed to extending the affinity of the Wolfpack brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As exclusive multimedia rights holder for NC State Athletics, Wolfpack Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities in which to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; digital and social engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows.

 

Official Athletic Websitegopack.com

 

Official School Websitencsu.edu

 

Learfield is the exclusive provider of marketing services for athletic departments at over 125 major universities, conferences, and arenas. Learfield’s people-friendly culture is a hallmark of its style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive to live by the company's value statement: “build the team, grow the company, and have fun."

Responsibilities

Office Hours:

40 hours per week plus home games and select events

Duties include:

  • Lead the team’s client service, ideation, sales operations and activation efforts
  • Manage Partnership Services staff. Establish framework, office structure and assignment of duties including, but not limited to: client outreach initiatives, digital and social media coordination, client and property PR, graphic design, proposal/proof of performance/contract development, research, management and tracking of inventory, game-day/event activation and fulfillment oversight 
  • Lead client entertainment efforts (special events, hospitality and experiential opportunities)
  • Liaison between corporate partners, property staff and the Athletic Department
  • Identify & concept ideas for existing & potential corporate partners
  • Lead property staff with all fulfillment needs for signage, radio, print, digital, social, promotions, IP, entitlements and events
  • Game Day: Lead / direct property with corporate hospitality, tickets, in-game promotions, proof-of-performance tracking, pre-game Fan Zone and other activities
  • Game Day: Manage all aspects of client fulfillment as assigned by the General Manager
  • Other duties as assigned

Qualifications

  • Minimum 5 years of experience in corporate marketing, advertising/sports marketing agency or professional/collegiate sports environment
  • College degree
  • Solution minded and collaborative personality traits
  • Excellent client service & communication skills, including significant client-facing experience and demonstrated ability to assist with partnership retention
  • Proposal, proof-of-performance & contract development
  • Digital/social media experience, graphics experience a plus
  • Event & hospitality management
  • Production, fulfillment, activation, trafficking & tracking
  • General understanding of the business development process, especially related to sponsorship/corporate partnerships/media sales
  • Exceptionally detail oriented and organized with ability to meet concrete deadlines
  • Ability to interact with corporate clients, university representatives and members of the Learfield team in a fast-paced environment
  • It is critical for candidates to have a desire and ability to provide an exceptional level of client service and partnership activation

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