Learfield

Digital Media Specialist

Req No.
2017-1928
Paciolan
US-CA-Irvine
Category
Information Technology
Type
Full-Time

Overview

This is a marketing position that specializes in digital advertising and analytics, executing and evaluating client performance marketing programs and reviewing digital properties to identify successes and recommend improvements. This position will work with the Manager of Digital Marketing & Analytics, other members of the digital media team, and sales.

Responsibilities

  • Plan, develop, and implement successful search engine marketing, digital display and video strategies for a dedicated list of clients to drive optimal campaign results
  • Analyze, monitor, and recommend digital campaigns tailored for each client
  • Optimize campaigns based on best practices, budget and performance
  • Deliver weekly client summary including campaign analysis, trends, and recommended strategy
  • Manage client meetings to educate clients on industry trends, best practices, campaign performance, and new services
  • Prepare and execute project management duties for consumer marketing programs
  • Assist with coordinated campaign efforts between marketing, Client Partners, EOS and clients
  • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
  • Conduct research projects related to performance analytics (KPIs)
  • Create client educational case studies and whitepapers

Qualifications

  • Bachelor’s Degree in Marketing/Business or other related field preferred
  • Google Adwords and Google Analytics experience and certification preferred
  • Experience managing online advertising campaigns in an agency setting is a plus
  • Strong organizational and computer skills required
  • Basic knowledge of Microsoft Office
  • Detail oriented with excellent follow up skills
  • Strong written, verbal and interpersonal skills
  • Willingness to work the hours necessary to meet department goals including evenings, weekends and some holidays

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