Learfield

Manager - Partnership Services, Corporate Sponsorship Sales - Iowa State University

Req No.
2017-1959
Cyclone Sports Properties
US-IA-Urbandale
Category
Sponsorship Sales
Type
Full-Time

Overview

Learfield is a diverse media enterprise anchored by our core collegiate athletics business managing multimedia rights and sponsorship initiatives for nearly 130 institutions, conferences and arenas nationwide. Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, and have fun."

 

Cyclone Sports Properties is Learfield’s local, dedicated entity representing Iowa State University. In collaboration with the university, this team is committed to extending the affinity of the Cyclones' brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As the exclusive multimedia rights holder for Iowa State University, Cyclone Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the Cyclones in which to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television and digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows.

Official Athletic Website: cyclones.com

Official School Website: iastate.edu

Learfield is actively seeking a Manager – Partnership Services to work from Ames, IA. The position will manage a Partnership Services team that will consists of two (2) full-time coordinators and additional part-time property assistants. This person will provide direction to his/her team and will coordinate a game plan with each property seller to ensure all client contracts are properly activated. This position will attend key client & university meetings, and will help serve in the development and delivery of multi-faceted marketing plans for clients.

Responsibilities

  • Lead the team’s client service, ideation, sales operations and activation efforts
  • Manage Partnership Services staff. Establish framework, office structure and assignment of duties including, but not limited to: client outreach initiatives, digital and social media coordination, client and property PR, graphic design, proposal/proof of performance/contract development, research, management and tracking of inventory, game-day/event activation and fulfillment oversight 
  • Lead client entertainment efforts (special events, hospitality and experiential opportunities)
  • Liaison between corporate partners, property staff and the Athletic Department
  • Identify & concept ideas for existing & potential corporate partners
  • Lead property staff with all fulfillment needs for signage, radio, print, digital, social, promotions, IP, entitlements and events
  • Game Day: Lead / direct property with corporate hospitality, tickets, in-game promotions, proof-of-performance tracking, pre-game Fan Zone and other activities
  • Game Day: Manage all aspects of client fulfillment as assigned by the General Manager
  • Other duties as assigned

Qualifications

  • Minimum 3+ years of experience in corporate marketing, advertising/sports marketing agency or professional/collegiate sports environment
  • Bachelor’s degree from a four-year college or university in business, sports administration, marketing, advertising or other related field 
  • Solution minded and collaborative personality traits
  • Excellent client service & communication skills, including significant client-facing experience
  • Proposal, proof-of-performance & contract development
  • Digital/social media experience
  • Event & hospitality management
  • Production, fulfillment, activation, trafficking & tracking
  • General understanding of the business development process, especially related to sponsorship/corporate partnerships/media sales
  • Exceptionally detail oriented and organized with ability to meet concrete deadlines
  • Ability to interact with corporate clients, university representatives and members of the Learfield team in a fast-paced environment
  • Creative, willing and able to adapt your style/messaging to the needs of the client
  • Ability to quickly establish personal relationships through trust and empathy

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