Learfield is a diverse media enterprise anchored by our core collegiate athletics business managing multimedia rights and sponsorship initiatives for nearly 130 institutions, conferences and arenas nationwide. Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, and have fun."
Cal Bears Sports Properties is Learfield’s local, dedicated entity representing the University of California Berkeley. In complete collaboration with the university, this team is committed to extending the affinity of the Golden Bears' brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As exclusive multimedia rights holder for Cal, Cal Bears Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the Golden Bears in which to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television and digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows.
The Coordinator – Partnership Services position will support the Manager – Partnership Services & Sales Operations in helping the CBSP sales team grow revenue and support the needs of the property’s clients. This person will have a working knowledge of marketing, sports sponsorships and media, and the inner working of Cal Athletics and the UC Berkeley campus. This person will assist with the coordination of a game plan with each property seller to ensure all client contracts are properly activated. This position will attend university meetings and will work closely with the Director of Marketing & Special Events in the development and delivery of multi-faceted marketing plans for clients.