Learfield

  • Digital Sales Strategist

    Req No.
    2018-2372
    Location Name
    Learfield
    Location
    US-TX-Plano
    Category
    Digital
    Type
    Full-Time
  • Overview

    Digital Sales Strategist will be responsible for digital media initiatives for a grouping of schools in the Learfield portfolio. Responsibilities will include driving digital revenue growth from local and national digital platforms. The position will require creativity, collaboration, engaged leadership, iterative product development, and thoughtful partnership/distribution strategies. This person will be a builder who possesses an overarching revenue-driving mindset that will result in both short- and long-term coordination and sustainability of Learfield’s growing Digital team.

    Responsibilities

    • Develop digital and social media strategies and business objectives for Learfield properties, inclusive of web, mobile, social, content and live digital experiences.
    • Work closely with digital operations, interactive producers, marketing teams, sponsorship salespeople, social media teams and content creators.
    • Design and oversee the implementation of sales growth strategies through organic and paid marketing, email marketing.
    • Work with sales and digital operations teams to identify and understand sponsor/brand goals and objectives and brainstorm solutions that leverage digital/social assets, current inventory, and new opportunities.
    • Work with sales and operations teams to create sellable digital assets and determine packaging and pricing for offerings.
    • Digital visionary! Keep abreast of the latest digital and social marketing information, trends and opportunities and communicate sales opportunities back to the team.
    • Collaborate with the expanded digital team to create new client-focused solutions
    • Sell integrated platforms that include display signage, TV, radio, print and digital combined into one themed platform.
    • Grow Learfield’s multiple digital platforms across the entirety of the company’s collegiate rights holdings portfolio.
    • Meet or exceed established goals set yearly for new and existing digital business.
    • Refining and selling Learfield’s digital offerings for sponsor clients, collegiate partners, and engaged fans.

    Qualifications

    • Bachelor’s Degree (Marketing/Business preferred)
    • Strategic mindset that has the ability to think like a marketer
    • 3+ years’ experience in digital/social media sales and/or marketing roles
    • Strong expertise with all major social platforms relevant
    • Exceptional communication skills
    • Proficient computer skills including all major software, including cloud-based solutions
    • Experience and interest in the collegiate sports marketplace is a plus.
    • Ability to collaborate with internal and external clients
    • Managing obstacles - reacting to and overcoming problems or objections.
    • Travel to partner sites when needed.

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