Learfield

  • Marketing Manager

    Req No.
    2018-2398
    Location Name
    SIDEARM Sports
    Location
    US-NY-Syracuse
    Category
    Marketing
    Type
    Full-Time
  • Overview

    About SIDEARM Sports

     

    The team at SIDEARM provides the technology platform that powers the official websites, mobile apps, statistical integration, live audio and video streaming, and e-commerce platforms of more than 1,000 collegiate athletic partners across the nation.  

    We’re a passionate mix of technologists, creatives, and strategists that care deeply about the products we create, and the people we create them for.  We stand at the intersection of sports and technology, and are constantly innovating and evolving our products to deeply integrate the industries and provide exceptional products for our partners and their fans.   Our team embraces a casual and collaborative work environment that moves at a rapid pace, where all team members are deeply involved in the success of our products and services.

    We're fortunate enough to be trusted by some of the biggest brands in the industry, including 280 NCAA Division I programs, and over 55 of the 65 Power 5 athletic departments.  We are proud that the work we do is experienced by millions of sports fans each year.

     

     

    We are actively accepting applications for a Marketing Manager to join our Sales and Customer Success team.  In this role, you’ll focus on managing the communication strategies that SIDEARM uses to connect with our existing partners, potential partners, and B2B strategic partners.  You’ll collaborate between our sales, project management, customer support, account management, and leadership teams to actively engage within the collegiate sports industry on SIDEARM’s behalf.    

     

    Our Ideal candidate:

     

    You LOVE writing.  You enjoy the challenge of being able to relay important messages succinctly and efficiently, and know how to command an audience to take action with your word choice.  

     

    You are highly analytical.  You’re a self proclaimed data nerd, and love to quantifiably measure the success of your messaging through data-driven metrics, but also continuously fine-tune your target audience.  

     

    You’re a sports fan, but also a technologist.  We stand at the intersection of sports and technology, and you’ll need to communicate confidently with both of our industries.   

     

    You’re “socially” experienced.  You’ll be taking over responsibilities of SIDEARM’s social presence, and should have proven experience with developing a social engagement strategy and measuring results.   

     

    You are driven, and a self-proclaimed optimist.  You’ll spend time strategizing and implementing strategies that will elevate SIDEARM’s brand externally, and will not be dissuaded by all of the details that stand in the way of successfully completing those goals.

     

    You are a fantastic multitasker.  You will often be surrounded in competing priorities, and our ideal candidate can determine the difference between urgent and high priority, and act accordingly.      

    You are a self-starter.  You’ll have many internal team members to collaborate with, but you’ll need to be able to take each project from start to completion on your own.

    Responsibilities

    • Collaborate internally to produce, write, and curate effective marketing materials and strategy for our website, emails, newsletters, and other marketing materials  
    • Assist in the development of SIDEARM’s Salesforce account to refine and produce effective target audience data, along with statistical reports on KPI for leadership
    • Work both internally and externally to develop SIDEARM’s social strategy, with focus points on new partner and new product announcements, collaborative interaction with our existing partners for cross promotional purposes, and general engagement with the industry.  
    • Manage and improve lead generation campaigns, measuring results.
    • Coordination of all external media requests
    • Overall responsibility for brand management and corporate identity

    Qualifications

    • Bachelor’s degree
    • 1-2 years of relevant experience managing brand engagement or marketing
    • Knowledge and experience with Salesforce
    • Proven experience with Microsoft Office
    • Ability to work under pressure while simultaneously managing multiple tasks
    • Ability to effectively communicate well with others in accomplishing tasks and problem resolution  

     

    Success Criteria

     

    Your success will be measured based on:

     

    Strong Work Ethic.  Are you constantly striving to improve what you do, how you do it, and the quality of your work?

     

    Effectiveness.  Is your engagement strategy working?  Are we improving over time?


    Growth.
     Is your involvement within SIDEARM evolving and growing, just as we do?

     

     

    Think you’d be a great fit for our team?  

    Drop us a line and introduce yourself!  We’d love to get the conversation started.  

     

    For consideration, please include your most recent CV, and 2-3 writing samples of projects that you are especially proud of.  

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