An industry leader for more than four decades, has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic department’s at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, and have fun."
Tar Heel Sports Properties is Learfield’s local, dedicated entity representing the University of North Carolina. In complete collaboration with the university, this team is committed to extending the affinity of the Tar Heel brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As exclusive multimedia rights holder for UNC, Tar Heel Sports Properties manages all aspects of the rights relationship. Providing corporate partners with both traditional and new media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television and digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows.
Our growing multi-media rights business seeks an accomplished Director – Partnership Marketing to work from Chapel Hill for Tar Heel Sports Properties. You will liaise between the property and other cross-functional internal teams to ensure the timely and successful delivery of our marketing solutions according to their needs. Areas of focus will include university relations, partnership services, sales operations, integrated marketing and games/events.