• Director of Marketing

    Req No.
    2019-2483
    Location Name
    ANC
    Location
    US-NY-Purchase
    Category
    Marketing
    Type
    Full-Time
  • Overview

    About ANC

    ANC designs, installs and provides ongoing operations and services for digital media architecture which stimulates, entertains and engages consumers at special events, sports venues, and places all around us. As a division of Learfield IMG College, a leader in the world of college sports media rights, ANC fuses art, commerce and technology to set the gold standard of the event experience for a distinguished client list that includes the Super Bowl, the Final Four, the University of Notre Dame, the Cleveland Cavaliers, the Los Angeles Dodgers, the New York City Marathon, the Ryder Cup, and New York City’s Westfield World Trade Center, Fulton Center, Moynihan Station and Pier 17 at Seaport District. To learn more about ANC, go to www.anc.com

     

    About Learfield IMG College

    An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup.

     

    Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

     

    Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others." To learn more about Learfield IMG College, go to https://www.learfield.com.

     

    What ANC is looking for...

    A hands-on, driven Marketing Director to be responsible for all of the Company’s marketing activities, including campaigns, events, digital marketing, brand awareness, and public relations. The successful candidate will develop and execute the Company’s integrated marketing strategy across ANC’s three primary markets - Commercial, Sports and Events with an emphasis on broadening the company’s brand awareness to achieve ANC’s aggressive revenue growth objectives.

    Responsibilities

    The right candidate will be willing and able to…

    • Direct the marketing strategy and developing strategic marketing plans for all ANC Verticals (Commercial, Sports, and Events), ensuring overall profitability, revenue growth, maximum market penetration and national brand awareness
    • Oversee ANC’s Brand and Marketing strategy, including campaigns, lead generation, events, digital marketing, and PR with a strong emphasis of building the brand in the Commercial space (non-Sports)
    • Work closely with management team to define marketing materials and programs
    • Develop and present go-to-market strategy for Company, its business divisions and products
    • Create content and manage editorial calendar to drive value and education for customers
    • Monitor and analyze the effectiveness of marketing campaigns through analytics
    • Manage the day-to-day activities of the marketing team ensuring deliverables are met
    • Ensure all branding and messaging is aligned for each and all business verticals
    • Manage social media presence to improve social media reputation and recognition
    • Track and analyze the competitive market and consumer trends
    • Track and monitor marketing budget and expenses
    • Perform other duties as necessary for ANC to achieve its business goals

    Qualifications

    The right candidate has...

    • Bachelor's Degree in Marketing with 5-7 years’ experience and looking for their next step
    • Success at building a new brand in a new vertical (Commercial), and has continued to increase brand awareness in existing brands
    • Player/Coach Approach - someone that wants to get into the details and do the real work needed
    • Understanding of traditional and emerging marketing channels, including experience within SEO/SEM strategies
    • Budget-planning and management experience
    • Analytical skills to forecast and identify trends and challenges
    • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
    • Experience and comfort communicating with Senior leadership
    • Experience managing a marketing staff beneficial
    • Understanding of commercial real estate marketplace beneficial
    • Knowledge or interest in technology preferred

     

    Why should you join us…

    Culture

    ANC is committed to a positive, enjoyable culture where people are embraced, and team members are highly engaged

     

    Opportunities for growth

    We’re growing! Internal mobility is highly encouraged and fully supported

     

    Benefits

    • Medical
    • Dental
    • Vision
    • 401K match
    • Paid Time Off (PTO)

     

    * At this time, ANC will not sponsor individuals for employment visas for this open role.

     

    Equal Employment Opportunity

    ANC is proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

     

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