Learfield IMG College

  • Research & Analytics Specialist

    Req No.
    2019-2647
    Location Name
    Learfield IMG College
    Location
    US-TX-Plano
    Category
    Research & Analytics
    Type
    Full-Time
  • Overview

    An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.

     

    Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

     

    Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others."

     

    The Research & Analytics Specialist will support the Learfield IMG College sales team by providing research, data and insights for sales presentations and assist with corporate research initiatives. They will be assigned to an Integrated Marketing regional account team in order to provide this information to various properties.

    Responsibilities

    • Work with Regional Account Team to provide research & analytics to increase property revenue and support sales team activities
    • Complete research requests using syndicated research resources to source and analyze data (including Nielsen Scarborough Research and YouGov)
      • Utilize Excel to analyze data and create charts as graphical representations of the data
      • Prepare customized reports for sellers based on client’s objectives and review research slides with seller prior to presentation
      • Prepare presentation ready slides in SportsDigita’s Digideck platform and/or Power Point, interfacing with internal Graphics team as necessary
    • Participate in proprietary survey development and execution
      • Creation and execution of customized surveys for data development
      • Analyze and implement survey data into research insights for sales presentations
    • Work on internal analytical projects to support research initiatives
    • Serve as a resource on sports sponsorship industry trending
      • Study market and industry trends and disseminate information to appropriate sellers
      • Analyze data to identify internal and external industry trends
    • Contribute to key initiatives for the Integrated Marketing Team where assigned

    Qualifications

    • Bachelor’s degree in sports or business related field
    • High competency level on computer and software skills compatible with job responsibilities, including demonstrated proficiency in Microsoft Excel
    • Excellent communication skills
    • High level of organization
    • Analytical mindset
    • Detail oriented
    • Strong work ethic
    • Professional conduct within and outside office while conducting agency business

    Skills:

    A thorough understanding and knowledge of resources providing quality research & insights. Knowledge of sports sponsorship inventory. Creative “know how” of telling a research and analytics story to increase property revenue. Ability to think critically about data and how it relates to the sponsorship sales process.

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