Learfield IMG College

  • Manager - National Marketing Solutions

    Req No.
    2019-2654
    Location Name
    National Sales
    Location
    US-NY-New York
    Category
    Marketing
    Type
    Full-Time
  • Overview

    An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.

     

    Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

     

    Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others."

     

    This position will play a critical role in the development and communication of national sales opportunities across Learfield IMG College properties via the creation of customized partnership pitches and sales materials based on clients’ brand strategy and objectives. 

    Responsibilities

    • Manage the pipeline(s) of 1-2 national sales team members to support/drive sponsorship sales and renewals
      • Providing direction on the development of activation platform & creative
      • Partnership pricing, term sheets and contracts
      • Become the primary point of contact for the assigned national sellers
      • Understand and synthesize insights and objectives gained from client meetings to aid in the development of the approach and rationale for partnership
      • Analyze a brand’s marketing efforts in order to identify/create activation concepts that align with the brand, support the partner’s marketing objectives and drive business results
      • Own projects and provide guidance on the creation of customized pitches, proposals and other materials to engage prospective and existing clients, including:
      • Track and communicate progress to key constituents
      • Ensure key deadlines are met
    • Participation in external sales meetings and pitches
    • Lead weekly calls with assigned region(s), including agendas and timely follow up communication
    • Frequent communication with internal teams (Partnership Marketing, Sales Operations, Digital, Radio, Research, etc.)
    • Gain a thorough understanding of the Endeavor business units to identify cross-selling opportunities
    • Regular communication of workflow to Director, Marketing Solutions

    Qualifications

    • Bachelor’s Degree
    • Minimum of 5 years of sports marketing agency or client-based sponsorship account management experience or specific disciplines, such as sponsorship marketing, event marketing and media sales
    • Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred
    • Experience with sponsorship contract negotiations preferred
    • Experience from a collegiate sports property preferred
    • People management experience (demonstrate ability to motivate and develop a team)
    • Strong ideation skills, including the ability to lead structured brainstorms
    • Ability to think strategically and creatively to tell a story
    • Knowledge & understanding of new media and marketing trends
    • Ability to analyze research findings that best demonstrate brand alignment and high index against designated target consumers
    • Ability to develop high-stylized, customized pitches & proposals that bring the partnership and concepts developed to life
    • Ability to manage and lead several projects and deliverables at one time
    • Excellence in presentation skills, written and oral communication skills
    • Excellent time management
    • Ability to problem-solve independently and in groups
    • Excellent computer skills (PowerPoint, Word, Excel); Photoshop experience preferred
    • Ability to travel 10-15% of the time

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