Learfield IMG College

  • Director - Business Development, UCLA/Rose Bowl

    Req No.
    Location Name
    UCLA IMG Sports Marketing
    US-CA-Los Angeles
    Sponsorship Sales
  • Overview

    An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.


    Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.


    Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others."


    UCLA IMG Sports Marketing is Learfield IMG College’s local, dedicated entity representing UCLA and the Rose Bowl. In complete collaboration with the university and venue, this team is committed to extending the affinity of the Bruins' and Rose Bowl brands to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.


    As exclusive multimedia rights holder for UCLA and the Rose Bowl, UCLA IMG Sports Marketing manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches’ shows. 


    Our growing sponsorship business seeks an experienced, motivated sales professional to join our UCLA IMG Sports Marketing team located on the UCLA campus in Los Angeles, CA.  If you’re interested in combining your passion for sports with your successful track record in sales, we want to speak with you!


    Our ideal candidate will have demonstrated traditional media, digital and other non-traditional media experience in developing integrated marketing partnerships. You will be responsible for delivering a high volume of new business by implementing high-level integrated marketing partnerships for the university athletic program while also building and maintaining lasting relationships with our corporate partners as well as the athletic department staff.


    Official Athletic Website: www.uclabruins.com


    Official School Website: www.ucla.edu


    • Generating significant revenue through a high volume of new business.
    • Maintaining sponsor relationships for university athletic programs.
    • Creating and presenting sponsorship packages designed to meet clients’ objectives.
    • Collaborating with vendors, sponsors, property staff, and appropriate university athletic personnel to ensure implementation of sponsorships and contract fulfillment.
    • Developing creative, sellable inventory to introduce to the school, staff and marketplace.
    • Mentoring and coaching more junior sales staff at the property
    • Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
    • Work to foster positive employee morale and teamwork
    • Able to effectively manage change and bring others along with you
    • Able to influence and motivate others through leading by example 


    • Minimum of 7+ years successfully selling comprehensive sports marketing partnerships including major media elements or relevant business-to-business sales experience.
    • Excellent communication, organizational, and presentation skills.
    • Self-motivated while also team oriented.
    • Proficiency in Microsoft Word, Power Point and Excel.
    • A general curiosity for appropriate industries and ability to strategize their solutions.
    • Bachelor’s degree from a four-year college or university.



    Check us out on LinkedIn & Glassdoor


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