Learfield IMG College

  • Social Media Correspondent, University of Connecticut

    Req No.
    2019-2757
    Location Name
    UConn Athletics
    Location
    US-CT-Storrs
    Category
    Digital
    Type
    Full-Time
  • Overview

    An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.

     

    Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

     

    Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others."

     

    The Social Content Correspondent will serve as a member of the local property sales staff and act as an extension of the athletic department digital, branding and creative teams by collaborating with, conceiving and bringing to life imaginative content and disruptive ideas designed to enhance fan experiences on digital platforms and grow and engage college sports social/digital audiences, while also developing new revenue driving opportunities for Learfield IMG College.


    This individual must be a creative storyteller with a passion for and comprehensive understanding of college sports and experience with video, graphic, and motion design and the development of multi-platform social content strategies that captivates the intended audience, drives reach and engagement for Learfield IMG College sponsorship partners.


    This role will support the strategic objectives of both Learfield IMG College and our sponsorship partners through the development of innovative branded social media content that capitalize on emerging trends in digital content production and distribution.

    Responsibilities

    • Lead creation of custom branded social media content for local property sales staff to drive revenue opportunities for Learfield IMG College
    • Assist in daily management of various social media accounts, including, but not limited to scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities
    • Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
    • Act as a liaison between athletic department content team, Learfield IMG local sales teams and national sales
    • Collaborate closely with athletic department content teams to create custom branded content (in all forms) in the defined voice and tone of each social media account, across all platforms, including emerging platforms
    • Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement
    • Expected to attend live events and produce social content in-game

    Qualifications

    • Bachelor’s Degree
    • Prefer advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud (all apps)
    • Minimum 1-year experience successfully working in a creative production environment
    • Minimum 1-year experience in developing creative social content that has driven engagement and results
    • Demonstrated experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels
    • Demonstrate a proficient understanding of how all social platforms (Facebook, Twitter, Instagram, Pinterest, and Snapchat) and their communities work, including emerging platforms
    • Prefer previous experience in sports industry and ideally in college athletics
    • Prefer previous experience working with a sales team
    • Ideal candidate will be comfortable in front of and behind the camera
    • Ability to meet deadlines in a fast-paced, dynamic environment
    • Proven ability to collaborate with other content creators and stakeholders
    • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
    • Unquestioned integrity and trustworthiness. Adherence to Learfield IMG, university, conference, and NCAA rules and regulations
    • Exceptional attention to detail and organizational skills

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