Learfield IMG College

  • Integrated Marketing Specialist

    Req No.
    2019-2772
    Location Name
    Learfield IMG College
    Location
    US-TX-Plano
    Category
    Marketing
    Type
    Full-Time
  • Overview

    An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.

     

    Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

     

    Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others."

     

    The Integrated Marketing Specialist will assist the Integrated Marketing Manager with fulfilling marketing requests that provide a link between our salesforce (the client) and the entire Integrated Marketing team. The Specialist will manage workflow updates and traffic all projects for the IM department (sales innovation, research, graphics). This position will liaise between the sales force and IM Manager to ensure the timely and successful delivery of our solutions according to their needs.

    Responsibilities

    • Provide overall day-to-day service and support of our sales force to ensure the effective ideation around sponsor objectives.
    • Work closely with internal teams (Digital, Business Analysts, Training, Regional Operation Managers, etc.) to best meet client needs.
    • The Marketing Operations Specialist must also pitch ideas, develop strategies and demonstrate problem-solving abilities to address client issues.
    • Assume project tracking duties and research assistance.
    • Proactively communicate with sales force/schools daily in a professional, efficient manner.
    • Oversee and maintain internal facing sales resource website and promote it internally.
    • Assist in event planning and execution in support of experiential marketing endeavors.
    • Attend to the needs of the client and continually seek ways to add value to the client-Integrated Marketing relationship.

    Qualifications

    • Strong knowledge of sports industry, preferred
    • Excellent communication skills
    • High level of organization
    • Detail-oriented
    • Strong work ethic
    • Excellent verbal and written communications skills
    • BA/BS degree or equivalent
    • High competency level on computer and software skills compatible with job responsibilities
    • Professional conduct within and outside office while conducting Integrated Marketing business

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