Learfield IMG College

  • Director- Partnership Services, UCLA & The Rose Bowl

    Req No.
    2019-2818
    Location Name
    UCLA IMG Sports Marketing
    Location
    US-CA-Los Angeles
    Category
    Sponsorship Sales
    Type
    Full-Time
  • Overview

    An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.

     

    Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

     

    Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others."

     

    UCLA/Rose Bowl Sports Properties is Learfield’s local, dedicated entity representing UCLA & The Rose Bowl. In complete collaboration with the university, this team is committed to extending the affinity of the Bruins brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As exclusive multimedia rights holder for UCLA & The Rose Bowl, UCLA/Rose Bowl Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the Bruins in which to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television and digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows. 

     

    The Direcotr– Partnership Services position will serve as the main liaison between clients, the university and the property sales team. This position will be actively involved in individual client development and overall property revenue generation strategy. This person will have a working knowledge of marketing, sports sponsorships and media, and a demonstrated ability to connect a client’s marketing/business goals with appropriate sponsorship opportunities and delivery. . This person will provide direction to his/her team and will coordinate a game plan with each property seller to ensure all client contracts are properly activated. This position will attend key client & university meetings, and will help serve in the development and delivery of multi-faceted marketing plans for clients.

    Responsibilities

    • Lead UCLA/Rose Bowl Sports Properties client service, ideation, sales operations and activation efforts
    • Manage Partnership Services staff
    • Establish framework, office structure and assignment of duties including, but not limited to: client outreach initiatives, digital and social media coordination, client and property PR, graphic design, proposal/proof of performance/contract development, research, management and tracking of inventory, game-day/event activation and fulfillment oversight
    • Lead UCLA/Rose Bowl Sports Properties client entertainment efforts (special events, hospitality and experiential opportunities)
    • Liaison between corporate partners, property staff and the Athletic Department
    • Identify & concept ideas for existing & potential corporate partners
    • Lead property staff with all fulfillment needs for signage, radio, print, digital, social, promotions, IP, entitlements and events
    • Lead and direct corporate hospitality, tickets, in-game promotions, proof-of-performance tracking, pre-game Fan Zone and other activities on Game Day
    • Manage all aspects of client fulfillment 
    • Other duties as assigned

    Qualifications

    • Minimum 5 years of experience in corporate marketing, advertising/sports marketing agency or professional/collegiate sports environment
    • Degree from a 4 year university or college
    • Solution minded and collaborative personality traits
    • Excellent client service & communication skills, including significant client-facing experience
    • Proposal, proof-of-performance & contract development
    • Digital/social media experience
    • Event & hospitality management
    • Production, fulfillment, activation, trafficking & tracking
    • General understanding of the business development process, especially related to sponsorship/corporate partnerships/media sales
    • Exceptionally detail oriented and organized with ability to meet concrete deadlines
    • Ability to interact with corporate clients, university representatives and members of the Learfield team in a fast-paced environment
    • Desire and ability to provide an exceptional level of client service and partnership activation

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