An industry leader for more than four decades, has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.
Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.
Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others."
UCLA/Rose Bowl Sports Properties is Learfield’s local, dedicated entity representing UCLA & The Rose Bowl. In complete collaboration with the university, this team is committed to extending the affinity of the Bruins brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As exclusive multimedia rights holder for UCLA & The Rose Bowl, UCLA/Rose Bowl Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the Bruins in which to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television and digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows.
The Direcotr– Partnership Services position will serve as the main liaison between clients, the university and the property sales team. This position will be actively involved in individual client development and overall property revenue generation strategy. This person will have a working knowledge of marketing, sports sponsorships and media, and a demonstrated ability to connect a client’s marketing/business goals with appropriate sponsorship opportunities and delivery. . This person will provide direction to his/her team and will coordinate a game plan with each property seller to ensure all client contracts are properly activated. This position will attend key client & university meetings, and will help serve in the development and delivery of multi-faceted marketing plans for clients.